The shop

The bakery is run by a baker and her brother. Behind the counter everyone wears a pink apron, and the counter opens at 6:30. Challah is braided for Friday only, and the pink cake changes every week.

It's a bakery for the morning: bagels, burekas, sesame challah, tahini cookies and one pink cake a week. Order on the site and you don't stand in the queue.

6:30 · The counter opens
The shelves are full, the bagels are still warm, and the coffee is on. Whatever wasn't ordered ahead is sold here until it runs out.
7:00 · The orders are waiting
Every order sits in a paper bag with your name on it, on the shelf by the till. Say your name, pay, and go.
14:00 · Orders close
What's ordered by 14:00 is baked overnight and waits for you tomorrow morning. After 14:00, the order moves to the day after.
Friday · Challah and the queue
We braid at five, open at seven, and by eight the queue is out of the door. Order by Thursday at 14:00 and you skip it.
The window
The sun comes in through the window until noon. Inside: the shelves, the counter and pink boxes.

How pickup works

Pick on the site: from the counter, the cake of the week, or a challah for Friday.
Order by 14:00. For Friday, by Thursday at 14:00.
From 7:00 the next morning, your order waits in a bag with your name on it.
Walk in, say your name, walk out. On Friday, you skip the queue.

You pay at pickup, cash or card. Nothing is charged here.